AND STRATEGY RESULTS IN PAYING CUSTOMERS?
You’ve come to the right place.
Branding research and development
Landing and sales pages
SEO blog writing
your partner in copywriting that converts.
WHAT'S CONVERSION COPYWRITING?
More than selling; it’s about carefully crafting your content for maximum impact. It’s an art form, which captures your messaging. Readers feel connected, inspired and called to take action.
Conversion copywriting maximizes your marketing ROI. When you invest in content marketing, you aren’t wasting money on agency overhead with inflated rates and mediocre results. You’re getting quality work that pays off.
You aren’t just getting some Google-researched, lazy content, either. Instead, you’re hiring an experienced marketer, with proven ability to drive to sign-ups, leads and sell product.
BUT I CAN DO THAT FOR MY OWN BUSINESS.
Yep, you’re right. You know your business best. But that doesn’t mean it’s the best use of your time.
You’ll know you’re ready to hire a copywriter when:
Your email list hasn't heard from you in weeks because writing those emails keeps getting bumped to the bottom of your list
You have great offers, but haven't found time to promote them
You have website traffic but your contact forms sit there untouched
You're working on marketing in your limited free time, when you should be relaxing and recharging
You only have 24 hours in a day. It’s time to stop trying to wear all the hats in your business just because you can. You’re smart and can learn anything, but you don’t need to. I’m here to help you convert followers and leads into clients, so you can spend your downtime away from work.
WHAT IF I DON'T LIKE WHAT YOU WRITE?
Copywriting is collaboration.
We work together to craft conversion copy that sounds like you and puts a microphone behind your message. After all, two writers are better than one (meaning, you’re one too)! But in all seriousness, you have control over your content. You have the final say before we hit PUBLISH.
WHAT DOES WORKING WITH STEPH LOOK LIKE?
“Steph really nailed writing for my business in a way that felt like me.
She never seems to run out of new ideas.”
- Sandra Tournemille, Image Propeller Studios
Strategy Call: We talk to get a feel for what you need (e.g. email, web copy or landing pages).
Quote: Based on our conversation and the services you need to reach your business goals, we agree upon a monthly retainer.
Research: I get to know you, your brand values, and industry and to write from a place of knowledge and confidence (guesswork not required).
Writing: Drafts are delivered to you via Google Docs so you can edit, comment and approve easily. Collaboration-central, baby!
Approval: Once you’re happy with the copy, I’ve got the execution. Our emails, content and web pages start working as soon as we hit publish.
Regular Strategy Calls: We talk metrics, results and big ideas.
GET MORE OUT OF YOUR COPY
HOW CLIENTS FEEL
AFTER WORKING WITH ME.
“You need a marketing expert that’s also a damn good writer, and Steph is both.”
– Jeanette Arsenault, Founder, JAMS Canada